The digital market is more competitive than ever before. If you don’t present yourself effectively, your work can quickly become undervalued and underappreciated.
And you are far too good at what you do to have to deal with the overwhelm of trying to impress a room full of people who just don’t get it.
So, how do you become the one who crushes it???
I’ll tell you exactly what the secret is…
In this power-packed virtual boot camp, you’ll learn:
I’ve developed a time-tested formula to communicate your data story and take you from zero to Hero in your presentations. Plus, it’s so simple to master because it all centers on 2 Key elements: Conceptualize and Visualize
Conceptualize: When you can connect with your audience in a way they understand, they will be much more receptive to your message. Visualize: The most important, innovative, or valuable ideas can be lost if they're communicated poorly. When you visualize like a graphic and data designer, you'll be able to present your information in a clear, compelling way. Learning how to effectively communicate your big insights and ideas as a digital professional is the single most impactful thing you can do grow a successful career, a powerful personal brand, and a thriving client base. And if you are just getting started, a powerful data storytelling system is your golden ticket.
"Lea’s webclass has helped me dramatically improve my clients’ reports and also helped to inspire action from my clients. When I would typically do reporting in the past, my recommendations would tend to sit each month and weren’t always acted on. By taking a more storytelling approach, I’ve been able to drive significant positive change in my clients’ campaigns which has helped them see growth at a faster pace and also helped my personal client retention.
Lea’s templates and checklists have helped me scale my reporting process across a diverse roster of clients. I am able to produce higher quality reports in less time and I’ve been able to hand over the templates to other team members and use them for team training.
Overall I highly recommend the web class to anyone looking to product reports more efficiently, but more importantly produce reports that inspire action from the business you are working with.”
- John Reinesch, Digital Marketing and Analytics Consultant
" I always knew how to 'make decks pretty' but Lea's workshop transformed the way I approach and deliver presentations. Her lessons are rooted in psychology, and I loved the way it changed the conversation with stakeholders during read-outs. If you attend her workshop I promise you'll never look at bullets, slide count or data visualzations the same again."
- Valerie Kroll, Optimization Director at Search Discovery |Digital Analyics Association Board of Directors
This Boot Camp is broken down into 3 modules with a step-by-step approach that makes it all easy to understand and apply.
Module 1. How do I create focused and compelling content?
Module 2. How do I design my slides to make an impact without killing my audience’s eyes?
Module 3. How do I show my data in a way that inspires action?
(This is where it gets really fun.)
Most importantly, you’ll learn exactly how to plan, design, and present a data story that informs business decisions, inspires action, and communicates the value of your work.
The Very Important Details...
Highly interactive 5-hour Inspiring Insights Boot Camp class + live Q&A (3 modules)
In-class live exercises including opportunities to offer feedback on each other’s work
Full class summary handout
Checklists for each and every strategy you learn including interview questionnaires, Slide Master design, presentation debrief template, and my proprietary Chart Detox
Resource lists for the tools and sites to keep you sharp like imagery sources and my killer reading list
Class video access
Ongoing support through private Slack channel exclusive to web class students
Optional direct feedback on presentation or charts
Ready to Master Data Storytelling?
Registration is currently closed, but sign up below to be notified when the virtual bootcamp is back in session late Summer!
And if you still have questions, I have answers...
Q: How much more is in the course vs. what you already put out on your blog?
A: If the blog is a book, the class is an encyclopedia. A handful of the core concepts I've discussed on my blog are in my class. However, the class goes into MUCH more detail, with use cases, examples, and checklists that you’ll use again and again to present information effectively.
Q: Will this work for someone who is not in the "digital marketing" industry?
A: Absolutely. Even though I speak to digital marketing because I’m intimately familiar with the industry’s nuances, I’ve taught these methods to executive assistants, and even government engineers! All of the strategies taught are built on universal data storytelling principles.
Q: What if I can't make a class live? Will there be a replay?
A: Of course! You will have lifetime access to all class replays.
Q: What if I'm literally starting from step 0? No prior design experience. No data viz background.
A: Yes! The entire first module is how to start from scratch on your data presentation planning process. It's specifically crafted to take a COMPLETE NEWBIE and show you the exact steps you need to go from storytelling zero to hero.
Q: Can I afford this right now?
A: At the end of the day that's a question you have to answer. However, I can tell you that the strategies in this class opened doors for me that I couldn’t have otherwise imagined. The framework is specifically designed to skip you ahead and start inspiring action immediately without needing a PhD in visual design or public speaking.
Q: Do you offer group discounts?
A: I’m totally open to helping your whole team get the tools they need to win in the conference room. Please contact me at LeaPica.com/Contact for group rates.
Q: Do you offer government and/or non-profit discounts?
A: I’m building a business that gives back, so I would love for you to contact me at LeaPica.com/Contact regarding specialty rates.
Q: I’m in, but my boss isn’t. How do I convince them to let me sign up?
A: Great question! I’ve created a handy “How To Convince Your Boss” letter template that you can use to make your case. Click here to download and save a fresh copy for you to customize.
My name is Lea Pica, founder of LeaPica.com.
Over the past 15 years, I’ve risen from entry-level executive assistant to well-respected digital analytics director, to industry-recognized subject matter expert and professional trainer. It all started the day I realized I was presenting my analytical insights to rooms full of bored, disinterested, and skeptical stakeholders and clients. I couldn’t figure out the problem: I was using AWESOME laser-beam PowerPoint animation, stuffing my decks with chart after chart of interesting figures, and yet, total crickets after the meeting. So, I did what few practitioners do. I went on a 3-year journey to seek out the answer to this profound, metaphysical question:
"Why do bad things happen to good data?"
I would go on to find all sorts of answers to this question, but the one I found at the root kind of surprised me: I didn’t know how to talk to my audience’s brain. You see, we all have different preferences and personalities, but the way our brains assimilate, comprehend, and act upon information is fairly consistent. But no one gives us the tools to do this well. Not in high school, not in college, not when we enter the workforce, and definitely not when we struggle through presentation after presentation in front of our peers, colleagues, and executive leadership...
My proprietary methodology and coaching program gives you these tools for success and has been a massive hit with my private clients.
I’ve distilled neuroscience-based presentation and data visualization principles from the greats like Garr Reynolds, Stephen Few, Nancy Duarte, and into tools you can use every day in your work to get you and your big ideas on your stakeholder’s radar.
My method has garnered me promotions, helped me survive layoffs, secured budget for new hires and increased analytical capabilities, increased my influence on optimization projects, and sent me repeat consulting clients.
I crafted my flagship workshop around these concepts, and am now delivering all of the game-changing techniques and tricks conveniently over the web.
Over the past five years, I’ve worked with organizations and practitioners like Starwood, TD Ameritrade, Kelley Blue Book, and Yehoshua Coren to take their data presentations and dashboards to the next level.
My writing and videos have been featured on Moz, Search Discovery, and InfoTrust, among others.
Where this content was once only reserved for companies who could afford to bring me in for 20 students, now any practitioner can access the valuable learnings in this training from anywhere at a lower cost. You’ll get the power of a live experience with me delivered right to your desk.
“Lea's class was extremely relevant and helpful for analysts. It was not your run of the mill presentation class, but focused on how to present data, and keep your audience engaged.”
"Lea Pica is a wealth of presentation knowledge and experience. She cuts through the clutter of most presentations and helps smart people craft the best stories.”
”I loved it! There were things about my presentations I didn't even know were holding me back. Thanks to Lea, I have made my presentations with clients and coworkers more efficient and effective than ever before.”
”I thought overall the Boot-camp addressed a serious need within our company, which was how to confidently deliver a report in a concise, compelling, and most importantly engaging manner.”
Guarantee 30-day money back. NO questions asked.