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Inspiring Insights Data Storytelling Boot Camp

A practical step-by-step approach to deliver data and ideas that create maximum impact (even with no prior presentation experience)  

Why do some people effortlessly crush it in their presentations? And others struggle to get their insights across to a bored, distracted, and underwhelmed audience?  

The digital market is more competitive than ever before. If you don’t present yourself effectively, your work can quickly become undervalued and underappreciated.  

And you are far too good at what you do to have to deal with the overwhelm of trying to impress a room full of people who just don’t get it.  

So, how do you become the one who crushes it???  

I’ll tell you exactly what the secret is…  

Two words…  

Data Storytelling.  

Storytelling is a buzzword in marketing these days… because it works. Even complex ideas can be easily understood through the power of storytelling. Stories have been a cornerstone of every culture and society since the beginning of humanity. People pay attention to stories. We understand them. We resonate with them. We enjoy them.  

Data storytelling is the KEY to absolutely DELIGHTING your audience and inspiring them to take ACTION.  

The Secret to Effective Data Storytelling

I’ve developed a time-tested formula to communicate your data story and take you from zero to Hero in your presentations. Plus, it’s so simple to master because it all centers on 2 Key elements: Conceptualize and Visualize  

Conceptualize: When you can connect with your audience in a way they understand, they will be much more receptive to your message. Visualize: The most important, innovative, or valuable ideas can be lost if they're communicated poorly. When you visualize like a graphic and data designer, you'll be able to present your information in a clear, compelling way. Learning how to effectively communicate your big insights and ideas as a digital professional is the single most impactful thing you can do grow a successful career, a powerful personal brand, and a thriving client base. And if you are just getting started, a powerful data storytelling system is your golden ticket.  


“Lea is a wealth of presentation knowledge and experience. She cuts through the clutter of most presentations and helps smart people craft the best stories.”  


Introducing the Inspiring Insights Virtual Boot Camp

In this power-packed boot camp, you’ll learn:  

  • My exact step-by-step process you can follow to deliver inspiring insights 


  • The 8 key data presentation questions to interview your stakeholder with 


  • A time-tested planning and brainstorming blueprint for a focused, powerful data presentation 


  • How to work with color, type, and alignment for fast comprehension 


  • How to leverage the power of imagery and best sources  
  • Time-saving productivity tricks using the Slide Master  


  • The anatomy of a perfect data visualization (as used by the Harvard Business Review)  


  • How to avoid the most common mistakes we make in data visualization  


  • How to choose the most appropriate chart for your particular data points  


  • How to create perfect handouts for after the meeting without compromising your live meeting 

The Best Part: You are fully supported and guided through all of it.  

It’s broken down into simple, step-by-step modules that allow you to easily master data storytelling. 

Here is what your class will include:  

  • Highly interactive 5-hour Inspiring Insights Boot Camp class + live Q&A (3 modules) 
  • In-class live exercises including opportunities to offer feedback on each other’s work 
  • Full class summary handout 
  • Checklists for each and every strategy you learn including interview questionnaires, Slide Master design, presentation debrief template, and my proprietary Chart Detox 
  • Resource lists for the tools and sites to keep you sharp like imagery sources and my killer reading list 
  • Class video access 
  • Q&A logs 
  • Ongoing support through private Slack channel exclusive to web class students 
  • Optional direct feedback on presentation or charts  

Ready to crush it?

$697 $597

Note: Practical Insights Boot Camp is currently being pre-sold for a reduced priced.


“I was amazed at how simple items that had been in front of me the whole time; white space, embracing silent pauses, PowerPoint fonts, animations, etc. could be leveraged to radically change average reports into outstanding ones. I will carry these learnings with me my entire career!”


Meet the Expert

My name is Lea Pica, founder of LeaPica.com.

Over the past 15 years, I’ve risen from entry-level executive assistant to well-respected digital analytics director, to industry-recognized subject matter expert and professional trainer. It all started the day I realized I was presenting my analytical insights to rooms full of bored, disinterested, and skeptical stakeholders and clients. I couldn’t figure out the problem: I was using AWESOME laser-beam PowerPoint animation, stuffing my decks with chart after chart of interesting figures, and yet, total crickets after the meeting. So, I did what few practitioners do. I went on a 3-year journey to seek out the answer to this profound, metaphysical question: 

"Why do bad things happen to good data?"

I would go on to find all sorts of answers to this question, but the one I found at the root kind of surprised me: I didn’t know how to talk to my audience’s brain. You see, we all have different preferences and personalities, but the way our brains assimilate, comprehend, and act upon information is fairly consistent. But no one gives us the tools to do this well. Not in high school, not in college, not when we enter the workforce, and definitely not when we struggle through presentation after presentation in front of our peers, colleagues, and executive leadership...  

Until now...

My proprietary methodology and coaching program gives you these tools for success and has been a massive hit with my private clients.  

I’ve distilled neuroscience-based presentation and data visualization principles from the greats like Garr Reynolds, Stephen Few, Nancy Duarte, and into tools you can use every day in your work to get you and your big ideas on your stakeholder’s radar.  

My method has garnered me promotions, helped me survive layoffs, secured budget for new hires and increased analytical capabilities, increased my influence on optimization projects, and sent me repeat consulting clients.  

I crafted my flagship workshop around these concepts, and am now delivering all of the game-changing techniques and tricks conveniently over the web.  

Over the past five years, I’ve worked with organizations and practitioners like Starwood, TD Ameritrade, Kelley Blue Book, and Yehoshua Coren to take their data presentations and dashboards to the next level. 

My writing and videos have been featured on Moz, Search Discovery, and InfoTrust, among others.  

Where this content was once only reserved for companies who could afford to bring me in for 20 students, now any practitioner can access the valuable learnings in this training from anywhere at a lower cost. You’ll get the power of a live experience with me delivered right to your desk. 

Ready to Master Data Storytelling?

$697 $597

Note: Practical Insights Boot Camp is currently being pre-sold for a reduced priced.

What Topics Does the Class Cover?

This Boot Camp is broken down into 3 modules with a step-by-step approach that makes it all easy to understand and apply.  

Module 1. How do I create focused and compelling content?  

You’ll learn:  

  • How to approach your planning from an audience needs perspective (so you win!)  
  • How to evolve from delivering simple statements about your data to insightful headlines that get their attention and answer their burning questions  
  • How to present recommendations that will actually get acted upon  


Module 2. How do I design my slides to make an impact without killing my audience’s eyes?  

You’ll learn:  

  • How to make slides look simple and clean  
  • What kinds of images to use (and how to use them!)  
  • What fonts and color palettes to use  
  • Tricks for cutting repetitive tasks  


Module 3. How do I show my data in a way that inspires action?  

(This is where it gets really fun.)  

You’ll learn:  

  • The full PICA Protocol™ Prescription, my proprietary 4-step visualization methodology for impactful data storytelling  
  • Which charts are best to use for specific dimensions and metrics  
  • The most common data visualization pitfalls that keep your data story from being absorbed  
  • Time-saving tricks to make your work go faster so you can focus more on content  


Most importantly, you’ll learn exactly how to plan, design, and present a data story that informs business decisions, inspires action, and communicates the value of your work.  

 Ready to WOW them?  

$697 $597

Note: Practical Insights Boot Camp is currently being pre-sold for a reduced priced.  

Guarantee 30-day money back. NO questions asked.  


“Really impactful companion to the Google Data Studio training. Lea’s insights provided me with a plan on how to get better with data visualization.”


Imagine what great data storytelling can do for you...

Will this work for someone who is not in the "digital marketing" industry? Absolutely. All of the strategies taught are built on universal data storytelling principles. What if I'm literally starting from step 0? No prior design experience. No data viz background. Yes! This Boot Camp is designed to teach you the step-by-step process from scratch. It's specifically crafted to take a COMPLETE NEWBIE and show you the exact steps you need to go from storytelling zero to hero.  

Note: Inspiring Insights Boot Camp is currently being pre-sold for a reduced price.